Customer Relationship Manager (CRM)
TLP’s TouchPoint Automated Marketing
While you’re building relationships with customers in your dealership, TouchPoint is helping you nurture relationships with the customers in your database.
TouchPoint’s automated marketing features help you stay in front of your customers without the additional time investment. Send timely, professional-looking, targeted emails to your prospects and customers.
- Set-It-and-Forget-It Technology
Log a prospect or customer in TLP and they’ll receive your promotions, events and service reminders without any additional work by you. - Trigger-based automated Emails and Text Messages
Increase the opportunity for sales from prospects and customers. With minimal time investment, set up criteria and filters to send targeted, relevant messaging to the right customers at the right time. - Smart Lists
Send email messaging tailored to the specific buying interests of your customers. Smart Lists are dynamic and always contain the most recent customers based on your list criteria.
- Drag-and-Drop Email Template Builder
Create professional, dealership-branded marketing emails with the ease of drag-and-drop technology. - SMS Texting with KENECT®
You can quickly and efficiently reach specific customers via SMS technology. - Email Analytics
Track the success of your campaigns. Reporting is available for every TouchPoint email blast you send. See how many emails are delivered and opened. With a simple click, you’ll see ALL of the customer details.
