TLP TouchPoint Automated Marketing
While you’re building relationships with customers in your dealership, TouchPoint is helping you nurture relationships with the customers in your database.
TLP TouchPoint is an automated marketing solution designed to help you stay in front of your customers without additional time investment. Whether your dealership has someone dedicated to online marketing or not, the automated features of TouchPoint will save you time and make it easy for you to send professional-looking, targeted emails to your prospects and customers.
- Set-It-and-Forget-It Technology
Log a prospect or customer in TLP and they’ll receive your promotions, events and service reminders without any additional work by you.
- Trigger-based automated Emails
Increase the opportunity for repeat sales from prospects and former customers. With minimal time investment, set up criteria and filters to send targeted, relevant messaging to the right customers at the right time.
- Smart Lists
Send email messaging tailored to the specific buying interests of your customers. Smart Lists are dynamic and always contain the most recent customers based on the criteria of your lists.
- Email Blasts
There are times when you need to reach your customers outside of your scheduled automated email campaigns. With TouchPoint you can send one-off Blasts to ANY segment, or ALL of customers in your database. And with Smart Lists, you are always sending your emails to an up-to-date database.
- Drag-and-Drop Email Template Builder
Quickly create professional, dealership-branded marketing emails using drag-and-drop technology.
- SMS Texting
98% of text messages are opened. Get creative. Steer your on-the-go customers to your dealership with text blasts of flash sales, exclusive offers and event reminders. Track results in customer history.
- Email Analytics
Track the success of your campaigns. Reporting is available for every TouchPoint email blast you send. You can see how many of your emails are delivered and opened and with a simple click on a link, you’ll see ALL of the customer details.